QUESTIONNAIRE

IMPORTANT!!

Participation in this beta test is vital for gathering unbiased consumer feedback before the launch of GRINDZ online. The success of this test hinges on your absolute honesty rather than soliciting popular votes or polite adulation. Whether positive or negative, we wholeheartedly encourage your no-holds-barred feedback!

THANK YOU! PLEASE PROCEED TO FILL OUT THE FORM BELOW.

Email(Required)

IMPORTANT: Please enter the same email address you signed up with! If you wish to remain anonymous, please enter info@grindzsauce.com

Dining & Cooking Habits

What types of restaurants do you eat at most?(Required)

How often do you cook at home?(Required)

What are your favorite foods to cook at home?

Hot Sauces you like or use regularly(Required)

Please enter the name(s) of "other" Hot Sauce(s)

Please enter only ONE sauce per field. Use the plus sign to the right to add more fields. Maximum of three.

BBQ sauces you like or use regularly(Required)

Please enter the name(s) of "other" BBQ Sauce(s)

Please enter only ONE sauce per field. Use the plus sign to the right to add more fields. Maximum of three.

Branding & Labeling

Is the name GRINDZ on the front label legible?(Required)

YES

Did you wonder what the name GRINDZ meant?(Required)

YES

Was the description of GRINDZ on the side label helpful?(Required)

YES

Did you like the GRINDZ origin story on the side panel?(Required)

YES

Is it clear that GRINDZ is the brand name, and Hawaiian Chipotle Pineapple is the sauce flavor?(Required)

YES

Do you think the label is distinguishable / unique from other sauces?(Required)

YES

Would you notice the label on a store shelf?(Required)

YES

Are the ingredients legible, identifiable and easy to understand?(Required)

YES

Do you have any health concerns about the ingredients?(Required)

YES

What health concerns do you have about the sauce?

What do you like about the label design(s)?(Required)

Please be as specific as possible: colors, graphics, imagery, legibility, does it make sense to you, does it match the brand and flavor?

What do you dislike about the label design(s)?(Required)

Please be honest! If you don't find it attractive, why? If you find it offensive, why? If something about it isn't clear or doesn't sit right with you, what is it?

Do you have any thoughts about the woman on the front of the label, positive or negative?(Required)

Which of these taglines do you prefer?(Required)

Good food is a vehicle for great sauce

Food is just a vehicle for sauce

Food is the vehicle for our sauce

Did the QR Code work?(Required)

YES

Product Feedback

Which of the following health claims are important to you?(Required)

Check all that apply

Zero Allergens

Zero Cholesterol

Zero Fat

All Natural

Real Fruits & Vegetables

Low Sugar

100% Vegan

How would you rate the spice level 0-10?(Required)

0=zero heat detected 10=Scoville Index must be in the millions

What’s your typical spice tolerance for food 0-10?(Required)

0=some like it bland 10=you could be a guest on Hot Ones without a sip of liquid

How would you rate the sweetness 0-10?(Required)

0=zero sweetness, 10=candy sweet

How much can you taste the Pineapple?(Required)

0 = There's Pineapple in this??

1 = It's barely noticeable

2 = Balanced Background: noticeable but mild

3 = Balanced Middle: sweet but not overly

4 = Balanced Foreground: a bit on the sweet side

5 = It's too sweet for my taste

6 = I feel like I'm eating raw pineapple

What consistency do you prefer a BBQ Sauce?(Required)

1=watery, 10=thick like a paste

What consistency do you prefer a Finishing Sauce?(Required)

1=watery, 10=thick like a paste

How would you rate the consistency of the GRINDZ sauce?(Required)

1=watery, 10=thick like a paste

Please list each food / meal you used GRINDZ on(Required)

Please list the food you liked it on the most, first. Use the plus sign to add more rows, up to 7

Did you like the overall flavor profile?(Required)

Not at all

Just OK

Good

Very Good

Excellent

It improved almost everything I tried it on

I can't wait to buy more!

I'd like to buy your company!

Did you use the sauce at room temperature?(Required)

Yes

Did you use the sauce straight from the fridge?(Required)

Yes

How did you use the sauce?(Required)

Please select all that apply

I added a small amount on top of prepared food

I added a medium amount on top of prepared food

I added a generous amount on top of prepared food

I used it like a marinade prior to cooking

I used it like a fry sauce during cooking

I used it like a BBQ sauce during cooking, and after

Was any flavor(s) overpowering for your taste?(Required)

Yes

Which flavor(s) was overpowering for your taste?

Was there anything unappetizing about the sauce?(Required)

Yes

What did you find unappetizing about the sauce?

Would you recommend it to family, friends?(Required)

Yes

Packing & Container

Did the bottle dent during shipment?(Required)

Yes

Did the seal leak at all during shipment?(Required)

Yes

Was the seal easy to remove?(Required)

Yes

Did the squeeze bottle make portion control easy?(Required)

Yes

Did the flip top make portion control easy?(Required)

Yes

Would you prefer a different top dispenser?(Required)

Example: Twist Nozzle, Removable Cap

Yes

What type of dispenser would you prefer?

If you've seen it on another product, please tell us the product's name.

How important are environmental friendly packaging and shipping materials to you?(Required)

Please be honest, no judgement!

Not at all

I appreciate them when I see them

They have some effect on my buying decisions

They effect all of my buying decisions

Shopping / Point of Sale

How often do you buy Condiments, BBQ or Hot Sauce?(Required)

How often do you receive food, beverage, or restaurant cards as gifts?(Required)

How often do you give gift cards for food, beverages, or restaurants?(Required)

How much would you expect one bottle of GRINDZ to cost?(Required)

Depending on the quality of the ingredients, the nature of the recipe, batch size, complexity of the flavor profile, and other factors, a 16oz bottle of BBQ Sauce retails for anywhere from $6-$14.

Where do you typically buy your hot sauce, BBQ sauce, or condiments?(Required)

Please select no more than three (3)

Grocery Store

Online Grocer (InstaCart or similar)

Company's Website

Specialty Shop

Farmers Market

Deli

Restaurant

Amazon

Walmart

What other food brands do you like in terms of design / story / product line?

This field is optional. You can list up to three (3)

Any parting thoughts you'd like to share on any of the above?

This field is optional

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